正修科技大學課程大綱

Cheng Shiu University Course Outline
Course Name（Chinese）		餐飲網路行銷								Offering Department	餐飲日間部四技
Course Name（English）		Catering Internet marketing								Course Code	434P15C
Instructor		楊宗文 (0404)								Semester	School Year114 ■1st Semester □2nd Semester □Summer Term
Credit(s)/Hour(s)		2/2		Required/Elective		□required course ■elective course				Class	三C
Prerequisite Subjects / Required Ability：
Course Overview and Objective：The application of the Internet in marketing management has become a critical issue for the food and beverage (F&B) industry. Online platforms have become indispensable tools in modern marketing. This course aims to equip students with both theoretic
Syllabus								Syllabus
Week	Unit Topics							Week	Unit Topics
1^st Week	Course Introduction and Preparation							10^th Week	App Marketing in the Food and Beverage Industry
2^nd Week	Basic Concepts of Online Marketing in the Food and Beverage Industry							11^th Week	Blog Marketing
3^rd Week	Application of the 4Ps in Online Marketing for the Food and Beverage Industry							12^th Week	SEO – Search Engine Optimization
4^th Week	Objectives and Effectiveness of Online Marketing in the Food and Beverage Industry							13^th Week	Inbound Marketing
5^th Week	Successful Cases of Online Marketing in the Food and Beverage Industry							14^th Week	Content Marketing
6^th Week	Social Media Marketing in the Food and Beverage Industry							15^th Week	Marketing Automation Systems
7^th Week	Facebook Marketing for the Food and Beverage Industry							16^th Week	Online Marketing Planning for the Food and Beverage Industry
8^th Week	INE Marketing for the Food and Beverage Industry							17^th Week	Online Marketing Campaign Planning
9^th Week	Midterm Exam							18^th Week	Final Exam
Course Category	■Innovative Teaching Course □Innovation and Entrepreneurship Course □Programming Course □STEM Field Courses □Technical Excellence Leadership Program □Next Generation Talent Cultivation Program for Vocational and Technical Colleges □Teaching Practice Research Project □Others(Service Learning. Labor Education)
Course Content	■PBL Innovation ■Assignment Innovation □Enhance students' basic understanding of logical operations and programming design □Cultivate students to use programming to solve real-world problems ■Courses not belonging to the STEM fields
Foreign Language Teaching	□Full Immersion Language Instruction □EMI(English Medium Instruction)Less then 70%
Integration of the United Nations Sustainable Development Goals into the Curriculum(SDGs)	□SDG1(No Poverty) □SDG2(Zero Hunger) □SDG3(Good Health and Well-Being) □SDG4(Quality Education) □SDG5(Gender Equality) □SDG6(Clean Water and Sanitation) □SDG7(Affordable and Clean Energy) □SDG8(Decent Work and Economic Growth) □SDG9(Industry, Innovation and Infrastructure) □SDG10(Reduced Inequalities) □SDG11(Sustainable Cities and Communities) ■SDG12(Responsible Consumption and Production) □SDG13(Climate Action) □SDG14(Life below Water) □SDG15(Life on Land) □SDG16(Peace,Justice and Strong Institutions) □SDG17(Partnerships for the Goals) □None of Above
Teaching Methods	■Introduction ■Group discussion ■Practice □Collaboration with industry experts □Field Study □Online Teaching (Please check at least two of the above)
Grading Assessment	Attend:30% Test:40% paper report/ presentation:20% oral presentation:10% Others:0%
Teaching Materials	■textbook (No copies for intellectual property rights.!) Philip Kotler, Iwan Setiawan , Hermawan Kartajaya (譯者：林步昇) (2021)行銷5.0：科技與人性完美融合時代的全方位戰略, 天下雜誌 ■Reference book (No copies for intellectual property rights.!) 無
Use of Digital Materials			■Yes □No		Website		https://eclass2.csu.edu.tw/course/45945
Cultivate student's basic ability and professional ability index project
²Core Capabilities： □語文表達與溝通 □資訊素養與科技 ■實務技能與創新 □團隊合作與倫理 ²General Ability： ¤Art Appreciation and Life Application ¤Life experience and physical and mental health care ¤Social Responsibility and the Rule Law for Human Rights ¤Science Applications and Environmental Trends ²Professional Ability： □中餐廚藝 □西餐廚藝 □烘焙製作 □飲料調製 □餐飲服務 ■餐飲產業管理 □餐飲研發創新 ■餐飲微型創業 ²Demonstrate Ability： ¤Professional Attitude and Emotional Management ¤Self Traits and Career Orientation ¤Civic Character and Service Learning ¤Strengths development and function demonstration